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☆ Cramer: Why Apple's Vision Pro could contribute to earnings sooner than expected
▼ + stars: | 2024-05-03 | by ( Kevin Stankiewicz | ) www.cnbc.com time to read: +5 min

Apple did not disclose revenue for the Vision Pro, the company's first new major device since the Apple Watch debuted in 2015. The Vision Pro is generally considered a higher-quality product than rival devices, with its sharper resolution as one key advantage. Jim, however, said the Vision Pro could be a positive contributor to Apple's earnings much sooner than others expect, as enterprise adoption drives more sales. Lowe's is using Vision Pro for immersive kitchen design, while Porsche is using it for "real-time team collaboration for racing," Cook said. He said Friday that Apple's developer conference in June — where more details on its AI strategy are widely expected — will also highlight new software programs written for the Vision Pro.

Persons: Tim Cook, Cook, Jim Cramer, Jim, Nvidia's, Jensen Huang, Jim Cramer's, Angela Weiss Organizations: Vision, Apple, Club, Nvidia, Apple Watch, Wall, Meta, CNBC, Dutch, KLM, Porsche, AFP, Getty Locations: Nvidia's, —, New York City

☆ Are you still using your Apple Vision Pro? Tell me what you do with it — I genuinely want to know.
▼ + stars: | 2024-05-03 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Apple's Vision Pro headset was the buzziest gadget when it was released, but the excitement has fizzled. The hype and anticipation surrounding the Vision Pro were off the charts. Related storiesI got to try it out a little when my colleague Jordan Hart was testing the Vision Pro for her review. (I do have a friend who bought a Vision Pro and returned it). I genuinely am curious about what Vision Pro lovers are doing with theirs.

Persons: I'm, —, Jordan Hart, Jordan, didn't, That's, it's Organizations: Apple, Service, Apple Vision, Vision, Pro, eBay

☆ Mark Zuckerberg appeared to take a shot at Apple's Vision Pro
▼ + stars: | 2024-04-24 | by ( Ana Altchek | ) www.businessinsider.com time to read: +3 min

Mark Zuckerberg appeared to take a jab at Apple's Vision Pro during Meta's Q1 earnings call. AdvertisementMeta CEO Mark Zuckerberg seemed to take a hit at Apple's Vision Pro in Meta's first-quarter earnings call on Wednesday. The comment appears to show his skepticism of the potential success of a product like Apple's Vision Pro. While Meta's Quest virtual reality headset competes with Apple's Vision Pro, Zuckerberg has said before that he doesn't imagine a future of people walking around with virtual reality headsets. Zuckerberg isn't the one executive at the tech giant to drag the Apple Vision Pro.

Persons: Mark Zuckerberg, —, Zuckerberg, Andrew Huberman, It's, Andrew Bosworth Organizations: Apple's, Ray, Service, Meta, Apple Vision, Vision Locations: Meta's

☆ Cramer's bullish on Apple's Vision Pro, pointing to its potential use in enterprise
▼ + stars: | 2024-04-24 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

CNBC's Jim Cramer on Wednesday told investors he's confident in the success of Apple 's Vision Pro and sees uses for the product outside the consumer space. But Cramer argued that recent reported weakness about the prosperity of the Vision Pro does not hold weight. Cramer also suggested that Apple could pivot and market the Vision Pro as an enterprise product. At Nvidia 's conference last month, he was impressed by how the company's technology worked with the Vision Pro. And with digital twin technology, he suggested the Vision Pro could be a boon for the industrial sector.

Persons: CNBC's Jim Cramer, —, Cramer, that's Organizations: Wednesday, Apple, Nvidia, Vision

☆ Apple fans may already be moving on from the Vision Pro
▼ + stars: | 2024-04-23 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +2 min

Read previewSome tech devotees already seem to be losing interest in Apple's Vision Pro just months after the futuristic headset hit the market. That's bad news for Apple, which spent eight years and billions of dollars creating the Vision Pro. Apple has seemingly responded to the growing disinterest by boosting marketing around the device, evidenced by the Vision Pro's prime placement on the company's website. The Vision Pro requires its wearer to attach a battery, start the device, and move through its interface each use. BI's Jordan Hart foresaw some of those issues back in February, writing that she was running out of reasons to wear the Vision Pro after just one week.

Persons: —, Mark Gurman, Apple, Gurman, BI's Jordan Hart, he'd Organizations: Service, Apple's Vision, Apple, Business, Vision

☆ Bad news for Apple and Meta: Kids are bored with VR goggles
▼ + stars: | 2024-04-16 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

You'd think teens would be early adopters of devices like the Apple Vision Pro and Meta's Quest. But a new Piper Sandler survey shows 56% of teen VR device owners rarely use them. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: Piper Sandler, —, Meta Organizations: Apple Vision, Service, Business

☆ Bad news for Apple, and Meta: Kids are bored with VR goggles
▼ + stars: | 2024-04-16 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

Persons: Piper Sandler, —, Meta Organizations: Apple Vision, Service, Business

☆ CEO explains why E.l.f Beauty launched an app for Apple's Vision Pro
▼ + stars: | 2024-04-09 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

E.l.f Beauty CEO Tarang Amin told CNBC's Jim Cramer on Tuesday why his company launched an app on Apple 's new virtual reality headset, the Vision Pro, saying it's important to try new things. "So, the Apple Vision Pro is a continuation of — we're going to constantly test and learn on new frontiers and delight our community." According to Amin, a lot of E.l.f Beauty's success is because it is not "not dependent on any one platform, or any one way of going to market." But Wall Street worried about the state of the industry last week after Ulta Beauty's CEO Dave Kimball warned that demand for beauty products was slowing at a Wednesday conference hosted by JPMorgan . "We see the same thing at Ulta as we see with other customers: E.l.f is their most productive brand."

Persons: Tarang Amin, CNBC's Jim Cramer, Amin, Piper Sandler, E.l.f, Ulta, Dave Kimball, he's Organizations: Apple, Vision, Target, Walmart, JPMorgan

☆ The portfolio’s 5 best-performing stocks since the February Annual Meeting
▼ + stars: | 2024-03-27 | by ( Zev Fima | ) www.cnbc.com time to read: +7 min

Ahead of Wednesday's Monthly Meeting, here's a look at the best-performing Club stocks since Feb. 23, the session before the annual gathering, through Tuesday's close. NVDA mountain 2024-02-23 Nvidia's stock performance since the close of Feb. 23, 2024. DIS mountain 2024-02-23 Disney's stock performance since the close of Feb. 23, 2024. ETN mountain 2024-02-23 Eaton Corp.'s stock performance since the close of Feb. 23, 2024. STZ mountain 2024-02-23 Constellation Brands' stock performance since the close of Feb. 23, 2024.

Persons: Bob Iger, Nelson Peltz's Trian, Peltz, Eaton, it's, didn't, Wedbush, Jim Cramer's, Jim Cramer, Jim, Jensen Huang, Lam, Fei Organizations: Nvidia, Blackwell, Apple's, Disney, Club, ESPN, Nelson Peltz's Trian Partners, Eaton Corp, Street, Federal Aviation Administration, Boeing, Wall Street, Constellation Brands, Nielsen, Wedbush Securities, Wine, DuPont, Barclays, CNBC, Nvidia Corp, Bloomberg, Getty Locations: U.S, Tuesday's, STZ, Taipei, Taiwan

☆ My Apple Vision Pro nightmare
▼ + stars: | 2024-03-26 | by ( Albert Fox Cahn | ) www.businessinsider.com time to read: +12 min

So when the Apple Vision Pro arrived, I was giddy with excitement to dive into the type of toy I'd dreamt of since childhood. The Vision Pro tries to answer the question of how you can use a computer without a mouse or keyboard. Apple Vision Pro marks the foundation of a new architecture of total digital isolation. Apple touted your ability to use the Apple Vision Pro to connect to your laptop, simulating a screen for your device. In the end, I followed the path of so many other Vision Pro early adopters and became an early returner.

Persons: Apple's, it's, peck, Apple, audibly, hadn't, Newton, keystroke, I've, I'd Organizations: Sony, Apple Vision Pro, Vision, Apple, Department of Justice, Disney, Cupertino colossus Locations: New York

☆ Nvidia has a parade of partners, but these two stocks are my favorite beneficiaries
▼ + stars: | 2024-03-24 | by ( Jim Cramer | ) www.cnbc.com time to read: +23 min

That's what Nvidia needed semiconductor design firm Synopsys to do to make this next generation of chips. Right now, Nvidia has had not one, but two different breakthroughs: Accelerated computing at a ridiculously fast speed and generative artificial intelligence. I think Jensen regards Dell as a crucial partner when it comes to installing Nvidia's systems anywhere. Do I think Nvidia would like to do more business with Apple? I think Nvidia would like to do more business with everyone, including alleged opponent Intel .

Persons: Abraham Lincoln, David Herbert Donald, Jensen, It's, Jensen Huang, Lincoln, Leonardo da Vinci, da Vinci, he's, Blackwell, Grace Hooper Superchip, –, Moby Dick –, that's, they've, Adam Selipsky, Jensen laughingly, Claude, Anthropic, Dell, Michael Dell, Jensen's, it's, dink, I'm, Johnson, J, Abbott, Reckitt Benckiser, we've, CrowdStrike, ServiceNow, Bill McDermott, Tesla, Elon Musk, Lora Kolodny, That's, Frank Slootman, Ansys, Synopsys, isn't, Sundar Pichai, Satya Nadella, Larry Ellison, Nvidia's Blackwell, Mark Zuckerberg, Jim, Tim Cook, Cook, Apple, Jim Cramer's, Jim Cramer, Josh Edelson Organizations: Lincoln, GTC, Nvidia, GTC –, CNBC, Amazon, Microsoft, Google, Dell Technologies, Club, Dell, Siemens, Rockwell Automation, Cadence Design Systems, Nvidia's, Johnson, Abbott Laboratories, GE Healthcare, cybersecurity, Palo Alto, Palo, Snowflake, AMD, Autodesk, Cadence, Computer, Oracle, Apple, Justice Department, Intel, Vision, Jim Cramer's Charitable, SAP Center, AFP, Getty Locations: U.S, Silicon Valley, Lincoln, Here's, Palo Alto, Pittsburgh, Switzerland, San Jose , California

☆ Apple's Vision Pro was used in surgery to help perform spinal operations
▼ + stars: | 2024-03-12 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Apple's Vision Pro headset has been used in spine surgery procedures. A surgical team member at Cromwell Hospital in London wore the device to assist with the procedures. AdvertisementA surgical team at a UK hospital used Apple's Vision Pro headset to help execute a medical procedure. Aftab, a consultant orthopedic spinal surgeon, said, "Working with eXeX to use the Apple Vision Pro has made a huge difference to the way we deliver care to our patients. The software is seamless and has improved efficiency within the Complex Spine team."

Persons: —, Bupa, Surgeons Fady Sedra, Syed Aftab, eXeX, Stryker's Mako SmartRobotics, Susan Prescott Organizations: Cromwell Hospital, Service, Business, Surgeons, Daily Mail, Aftab, Apple, Apple's, Surgery, Apple Vision, CNBC, Kettering Health Dayton, Universal Health Services Locations: London, Sinai, Ohio

☆ Mark Zuckerberg is becoming Meta's ultimate influencer
▼ + stars: | 2024-03-12 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Zuck has been using his platforms to demo Meta's products, including the company's AI glasses. In a video posted late last year, he used Meta's AI Ray-Bans to guide him through braiding his daughter's hair. Zuckerberg posted a video reviewing Apple's new mixed-reality headset, perhaps unsurprisingly deciding Meta's $500 Quest headset was superior. The billionaire has also taken to criticizing Apple's headset on other social media platforms and behind closed doors in private meetings. In a post on Threads last week, Zuckerberg said if Meta's Quest is like the Vision Pro in five years, "we'll have regressed significantly."

Persons: Mark Zuckerberg, Zuck, —, Zuckerberg, Meta's, Ray, He's, he's, Anant Ambani, Priscilla Organizations: Apple's, Service, buzzy Locations: Asia, Japan, Tokyo

☆ Zuck roasts the Apple headset again
▼ + stars: | 2024-03-10 | by ( Katherine Tangalakis-Lippert | Lloyd Lee | ) www.businessinsider.com time to read: +3 min

Mark Zuckerberg has been outspoken about his criticisms of Apple's Vision Pro. In a Friday post on Threads, he trashed the VR headset once again. Zuck said if Meta's Quest is like the Vision Pro in five years, "we'll have regressed significantly." AdvertisementMark Zuckerberg just keeps dumping on Apple's Vision Pro. Friday's social media posts were just the latest in a series of snarky comments Zuckerberg has pointed toward Apple's Vision Pro.

Persons: Mark Zuckerberg, Zuck, —, Benedict Evans, it's, Evans, Zuckerberg Organizations: Apple's, Service, Mosaic Ventures, VR, Vision, Meta, Apple, Business, Pro, preorder, Labs, Apple's Vision

☆ Even Best Buy's CEO thinks laptops haven't seen enough innovation recently to convince you to replace your aging one yet
▼ + stars: | 2024-02-29 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

For companies that specialize in this area, like Best Buy, that has contributed to several years now of sluggish sales. AdvertisementBeyond the pull-forward effects, Best Buy CEO Corie Barry laid some of the blame for the continuing sales lull at the feet of tech brands. Indeed, tech companies haven't exactly inspired shoppers to race into their nearest Best Buy for an upgrade, especially when they could buy tickets to a Taylor Swift concert instead. Other tech companies are tossing some bold ideas at the walls too. Either way, whatever the next buzzy tech may be, Barry says Best Buy would love for you to come check it out in their stores.

Persons: —, haven't, Matt Bilunas, Corie Barry, We're, Taylor, Apple, Barry, Scot Ciccarelli Organizations: Service, Business, Lenovo

☆ A tech worker wore Apple's 'creepy' Vision Pro headset during his wedding photos — much to his wife's dismay
▼ + stars: | 2024-02-29 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

A software engineer wore Apple's Vision Pro headset during his wedding. The bride told the SFGATE she found Apple's headset a "little creepy" and "a little uncanny." Users have been seen wearing the Vision Pro in various public places, including while driving. AdvertisementA tech worker wore Apple's Vision Pro headset during his wedding photo shoot — much to his new wife's dismay. Wright told the science and technology news outlet Futurism he had a "bad habit" of carrying the Vision Pro with him everywhere.

Persons: —, Jacob Wright, Wright, Cambree Wright, she'd Organizations: Service, Business, LinkedIn

☆ Warehouse logistics systems find efficiency and productivity benefits in lightweight augmented-reality headsets
▼ + stars: | 2024-02-29 | by ( Matthew S. Smith | ) www.businessinsider.com time to read: +8 min

A 2017 trend report from the global logistics company DHL found that augmented-reality headsets improved the productivity of warehouse pickers by up to 15%. The latest AR headsets, which look similar to conventional prescription eyewear, could extend productivity benefits across every aspect of logistics — and even beyond. But the AR headsets at the cutting edge of logistics and manufacturing are slimmer, lighter, and more durable than the Vision Pro or Quest. AR headsets used in a busy workplace need to keep the wearer's vision unobstructed. TeamViewerNext-gen AR headsets go incognitoAugmented-reality headsets like the Vuzix M4000 are light enough to wear all day, but next-gen headsets will make them look like dinosaurs.

Persons: —, Paul Travers, Seth Patin, Patin, Peter Millar, Brian Ballard, Ballard, TeamViewer, Travers Organizations: Service, Apple's, DHL, Apple Vision, Meta Locations: It's

☆ Chinese tech firm Lenovo shows off a laptop with a see-through screen
▼ + stars: | 2024-02-25 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

Arjun Kharpal | CNBCChinese tech giant Lenovo showed off a prototype laptop on Monday that has a see-through screen, underscoring how the world's largest PC maker is trying to innovate after a brutal couple of years for the market. Lenovo showed off some of its capabilities. In on demonstration, Lenovo showed how the laptop could identify an object behind the screen and display information about it. A side view of Lenovo's transparent laptop screen. Arjun Kharpal | CNBC

Persons: Arjun Kharpal Organizations: HK, CNBC, Lenovo, Gartner

☆ The Javers Files: Apple Vision Pro in Moscow
▼ + stars: | 2024-02-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe Javers Files: Apple Vision Pro in MoscowCNBC's Eamon Javers joins 'Squawk Box' to discuss how Apple's Vision Pro made its way to Russia, a country the company says it's no longer doing business with.

Persons: Eamon Javers, it's Organizations: Vision, Moscow, Pro Locations: Russia

☆ Two years after Apple quit Russia over Ukraine, Vision Pros are for sale in Moscow
▼ + stars: | 2024-02-21 | by ( Eamon Javers | ) www.cnbc.com time to read: +8 min

On the ground in Moscow, Apple products including MacBooks, iPhones and iPads are available in stores, although prices may be higher than they were pre-invasion. Asked about Vision Pro sales in Russia, an Apple spokesperson told CNBC: "As you are aware, Apple Vision Pro is only available at Apple Retail stores in the US." Still, at a retail outlet "re:Store," (pronounced Ree-store) a former official Apple reseller offers Apple products for sale at shops in Moscow. The chain's website features a large photo of a user strapped into an Apple Vision Pro, and the iconic bitten Apple logo with text reading, "Vision Pro: The era of spatial computers has come. Apple Vision Pro is already on sale."

Persons: Kremlin . WASHINGTON —, Tim Cook, Romance768, Sergey Romantsev, Romantsev, Alexei Navalny, We're, CNBC's Steve Kovach Organizations: Apple, CNBC, Vision Pro, Apple Vision, Apple Retail, Vision, Kremlin, Russia, Pro, Meta, Russian Ministry of Industry, Trade, Sputnik, White Locations: Los Angeles , California, U.S, Moscow, London, Ukraine, Russia, United States, Kremlin . WASHINGTON, St . Petersburg, New York, Russian, Patriarshiye, York, Istanbul, American, Washington

☆ 5 Vision Pro party tricks that'll show friends what Apple's new gadget can do
▼ + stars: | 2024-02-19 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

Read previewI've had Apple's Vision Pro for over a week now, and it's been the topic of conversation among my friends. And it turns out, with the right party tricks, the Vision Pro can be something that's fun for everyone, even people who are waiting their turn to try it out. My FaceTime PersonaMy Persona earned laughs from my loved ones when I called them in the Vision Pro. While FaceTime looks normal for me while I'm wearing the Vision Pro, the person on the other end of the line isn't seeing my real face with the Vision Pro covering my eyes. The Encounter Dinosaurs appAn image of "Encountering Dinosaurs" on the Vision Pro.

Persons: —, it's, I've, they've, Jordan Hart, It's, Apple Apple, haven't Organizations: Service, Business, Apple, Vision, Disney

☆ Mark Zuckerberg has entered his Posting Era
▼ + stars: | 2024-02-16 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +6 min

Mark Zuckerberg put out an Instagram video reviewing the Apple Vision Pro this week. AdvertisementHaving not personally tested both devices, I am not fully qualified to judge whether Mark Zuckerberg's video review accurately compares Apple's Vision Pro to the Meta Quest 3. Mark Zuckerberg has entered his Posting Era. I don't attempt to think too hard about Mark Zuckerberg's inner life, but I don't get the sense that what we're seeing is a window into his soul. What I see now is something I never thought might happen: Mark Zuckerberg is getting high on his own supply.

Persons: Mark Zuckerberg, Meta's, He's, —, Mark Zuckerberg's, We've, Zuckerberg, it's, Priscilla, Mark, I've, Andrew, Boz, Bosworth, Steve Ballmer, poopooed, Ping, Cook, Elon, Zuckerberg's, Apple, It's, Tim Cook, Meta Organizations: Apple Vision, Service, Meta, Vision, Morning, Vision Pro, Microsoft, Apple, Apple's, Facebook, iTunes Locations: TikTok

☆ The gloves are off among Silicon Valley CEOs
▼ + stars: | 2024-02-15 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Silicon Valley CEOs are doing battle in public. AdvertisementThe Silicon Valley elite have been at each other's throats a little more than usual lately. AdvertisementThe latest example of this came this week when Mark Zuckerberg derided Apple's Vision Pro headset in an Instagram video. The Vision Pro is a direct competitor to Meta's Quest Pro but Zuckerberg does not appear concerned for now. “If you go back to the PC era, Microsoft’s open model was the winner, and in this next generation Meta is going to be the open model, and I really want to make sure that the open model wins out again.”Zuckerberg has good reason to be on the offense.

Persons: Mark Zuckerberg, —, Apple's, Zuckerberg, Justin Sullivan, it’s, ” Zuckerberg, OpenAI’s, Bill Gates, ” Elon Musk, Sam Altman, chatbot Grok, Elon Musk, Leon Neal, Satya Nadella, OpenAI, Y, Paul Graham, Tim Cook, Steve Jobs, ”, “ Organizations: Vision, Service, Tech, Meta's, Apple, Reality Labs, Microsoft, Google Locations: OpenAI, Zuck

☆ Mark Zuckerberg is risking a Steve Ballmer moment with his Apple Vision Pro takedown
▼ + stars: | 2024-02-15 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +2 min

Mark Zuckerberg trashed Apple's Vision Pro this week and called out Apple's "fanboys." NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementMark Zuckerberg posted a takedown of Apple’s just-launched Vision Pro this week, criticizing its cost, specs, and called out Apple's "fanboys." Now, Mark Zuckerberg has taken aim at Apple’s $3,500 Vision Pro, deriding Apple “fanboys” for hyping a product with inferior specs to Meta’s $500 competitor, the Quest headset.

Persons: Mark Zuckerberg, Zuckerberg, Steve Ballmer, —, Apple’s, ” Ballmer, “, it's Organizations: Apple, Service, VR

☆ Nerd goggle wars intensify as Mark Zuckerberg rips Apple's Vision Pro
▼ + stars: | 2024-02-14 | by ( Kali Hays | ) www.businessinsider.com time to read: +3 min

The nerd goggle review everyone has been waiting for is finally in: Mark Zuckerberg tried out Apple's Vision Pro and he has thoughts. The usability and comfort of Apple's Vision Pro has been criticized since its release, with some people beginning to return the devices. Zuckerberg made sure to point out in his review that the Quest "is a lot more comfortable" than the Vision Pro. Compliments, with some needleZuckerberg did allow himself two compliments on the Vision Pro. He also said the Vision Pro has "higher resolution" than Meta's Quest, which is also "really nice."

Persons: Mark Zuckerberg, Zuckerberg, Tim Cook, Zuck didn't, it's Organizations: Apple, Vision, Meta

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